Building Financial Confidence for Canadian Families
Back in 2018, we started with something simple. A handful of families sitting around a table, trying to make sense of their investment options without the jargon or the pressure.
What began in a community center in Woodstock grew into something bigger. Today we help families across Ontario approach their financial futures with less stress and more clarity.
We're not here to promise quick wins or overnight transformations. Real financial education takes time. And honestly? That's the way it should be.
What Guides Our Approach
We've seen enough flashy promises in the finance world to last a lifetime. These principles keep us grounded when working with families.
Education Over Sales
No hidden agendas. We teach concepts, not products. Your family's decisions stay yours.
Real Conversations
Financial stress is personal. We talk about money the way real people do—without the corporate speak.
Practical Pacing
Learning happens in stages. We designed programs that fit into actual family schedules, not idealized ones.
Relevant Content
Canadian tax implications, RESP strategies, provincial variations—the details that actually matter to families here.
The People Behind the Programs
Our team brings together backgrounds in education, financial planning, and community work. More importantly, we're all parents or caregivers who've navigated these same questions ourselves.
Siobhan Theriault
Program Director
Started teaching financial literacy after watching too many friends stress over RRSP decisions every tax season. Former high school teacher who realized money education shouldn't wait until adulthood.
Marieke Vanhanen
Curriculum Specialist
Designs learning paths that work for busy families. Spent years in corporate training before switching focus to personal finance education. Mother of three who tests every module on her own household first.
